If you’re considering selling your house today, tomorrow or sometime in the future you need to make sure that you hire a real estate team that does more than simply just places it on the MLS and hopes for the best, then this is very important for you.

Deciding who to list our property with is a difficult decision as there are many realtors and brokers who will offer you conflicting or not very clear rationales as to why they should like your property with their company. At the end of the day, you want the best realtor/broker who offers the best marketing solution. You need a realtor who can easily convey the story of your property to the right group of potential buyers in order to get your home sold faster and for more money. While some agents use technological terminology to bolster their listing presentations, few actually understand the true depths and complexities of digital marketing.

The Old School Way of Selling
Prior generations of real estate agents marketed property with either adequate or decent photos and simply placed the property as a listing on the local MLS. Sending out postcards, flyers and other print collateral was considered an skill for the more advanced real estate professionals. With the growth of the major real estate websites like Zillow, Realtor.com and other, they often relied too much on these websites to provide results and to be able to state that they had a digital marketing plan. However, much of the listing content is not properly written and/or advertised for search engines making them harder to find and rank well on the major search engines. And it still continues on today.

The New School of Selling – How we differ from the competition
The key for any website is traffic and ranking – no matter what you’re selling. with so many Google, Bing, Yahoo and other searches happening ona daily basis in and around the Berkshires, we created our website and marketing to be better and smarter than all of the rest. We provide regularly updated, hyper local, regional and national content that buyers are looking for to help them connect with their dream homes.

Our Proprietary Methodology – What we do differently
We took a very different direction. There are hundreds of thousands of direct and indirect Miami real estate searches every month. So, we built a site and system that does rank. It is consistently on page one for almost any search real estate search on google. We recognized that many buyers came from out of the city, out of state, and out of the Country.

We believe that the information that we provide helps both buyers and sellers understand the market and the current trends and market pressures creating a more pressures home buying and selling process, and well informed parties on both sides. Combined with our in-depth knowledge of Berkshire County, our real estate team is a league of its own.

Our access to internally generated market trends and extending those to buyers through our digital marketing outreaches helps foster trust and targets qualified buyers whiteout wasting time. Our constant additions to this website gets clients to return on a regular bias to stay informed. Working in harmonious flow, buyers trust us to provide them with the information they need to make qualified search and purchases based on the invaluable information provided.